CALLING ALL PRODUCERS
Do you want to add points to your box office, interest from your audience and profile to your film then you ought to conside TIFTAF. The Institute For Titling Australian Film is a discrete department working within Smart St. For too long Australian films have laboured under the weight of titles which, no matter how good the film, have sabotaged their own chances of success.
With all due respect, which film are you going to pay to see BORED OLIVES or TWO LANE BLACKTOP? It's not rocket science. Your title is the first contact an audience has with your film. Tempt them.
So many Australian films have titles which make potential audiences avert their eyes that we though we should do something about it. We came up with TIFTAF. TIFTAF will help you choose a title which will make audiences say "Wow, what's that about?" It's a dark art but one that 3.10 TO YUMA, MEAN STREETS, COOL HAND LUKE and WEST SIDE STORY have in common - it's simply a great title. Give yourself a chance and check TIFTAF